How It Works

Half of all people with chronic health conditions do not practice self-care measures that would prevent or postpone the progressive complications of their diseases, reduce their suffering and that of those who care for them, and reduce the costs of their treatment to the health care system.

Freud and Jung articulated this principle, research-backed and insurance-covered Cognitive Behavior Therapy (CBT) is founded upon it, and change-based companies like Weight Watchers® have created business models upon it: Consciousness itself produces a change in behavior.

continue reading

Why It Works

Cognichoice™ supports creation and maintenance of factors that profoundly influence long-term behavior change and behavioral self-management in individuals: 1) self-efficacy, 2) a change in awareness, 3) the occurrence of that change in the company of others.

Self-management requires an interruption of automatic behavior, giving an individual a chance to pause and reflect, thus creating the opportunity for a healthful, aware, conscious choice rather than an unconscious, automatic one.

To create for an individual the 1) pause for reflection and the possibility of making a conscious choice, 2) in community with others, Cognichoice™ is a software platform that uniquely synthesizes best practices in behavior change:

continue reading